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Truly Wild Berry Vodka – A Bold Berry Twist on Vodka

Updated → September 2025

Truly Wild Berry Vodka is a flavored vodka that brings the fruity fun of hard seltzer into a smooth 30% ABV spirit. Infused with real berry juices and natural flavors, this vodka delivers a burst of raspberry, blackberry, and strawberry taste with only 100 calories per serving. It’s a versatile, light, and refreshing spirit perfect for easy cocktails and casual sipping.

From Hard Seltzer to Spirits: The Truly Journey

Truly Hard Seltzer made a name for itself in the late 2010s as one of the top brands in the hard seltzer craze. Launched in 2016, Truly quickly became popular for its light, fruity, and low-calorie alcoholic sparkling waters. By 2019, along with its rival White Claw, Truly dominated the seltzer market as consumers sought alternatives to beer and sugary cocktails. However, as the initial seltzer boom leveled off by 2021, the brand began exploring new ways to grow. This set the stage for branching out beyond canned seltzers and into the world of spirits.

The transition from malt-based seltzers to distilled spirits was a bold move for the brand’s owner, the Boston Beer Company. Industry trends showed drinkers gravitating toward ready-to-drink cocktails and flavored spirits, so Truly seized the opportunity to expand. Rather than start from scratch, Boston Beer partnered with Beam Suntory – a renowned spirits company – to ensure their foray into liquor had expertise behind it. This collaboration meant that while Truly brought its innovative flavors and fan base, Beam Suntory provided distilling know-how and a stamp of quality. The result of this teamwork? The introduction of Truly’s own line of flavored vodkas, marking a new chapter for the beloved seltzer brand.

Why Flavored Vodka? Market Trends and Timing

Why step into flavored vodka specifically? By the early 2020s, flavored vodkas were making a comeback as drinkers looked for fun, easy mixers and lower-proof options. Products like “pink lemonade vodka” had taken off in popularity, showing a demand for spirits that deliver big flavor without the burn of traditional 40% ABV vodkas. Truly recognized that their audience – people who enjoyed light, flavorful drinks – would likely welcome a spirit that could be used in simple cocktails while still aligning with the “better-for-you” vibe of hard seltzers.

Launching a flavored vodka allowed Truly to leverage what it already did well (delivering bold fruit flavors with a light profile) in a format that fits more occasions. Vodka is incredibly versatile and universally known, making it a smart choice for expansion. The timing was ideal: hard seltzer growth was slowing, but cocktail culture and at-home mixology were on the rise. By introducing a vodka line in 2022, Truly tapped into consumers’ curiosity for new flavored spirits and offered a bridge for seltzer fans to try something new. In short, flavored vodka was the perfect canvas for Truly to paint its next flavor innovations and stay relevant as drinking trends evolved.

Launch of Truly Wild Berry Vodka

The debut of Truly Wild Berry Vodka in 2022 marked the brand’s official entry into the spirits category. It was launched as one of three initial flavors in the Truly Flavored Vodka lineup, alongside Strawberry Lemonade and Pineapple Mango. Each flavor was inspired by one of Truly’s most popular hard seltzer varieties, ensuring a built-in audience familiar with those taste profiles. Wild Berry, in particular, was a fan-favorite seltzer flavor – a medley of berries that drinkers already loved – making it a natural choice to spotlight in vodka form.

Truly Wild Berry Vodka hit shelves in various sizes to cater to different needs. From cute 50 mL mini bottles (perfect for a trial taste or party favors) up to 750 mL standard bottles and even 1 liter bottles, consumers could pick how much they wanted. (Some retailers later even offered 1.75 L “handles” for the serious vodka lovers or big gatherings.) The product immediately stood out in the vodka aisle thanks to its colorful branding and the reputation of the Truly name. And because it was produced in collaboration with Beam Suntory, spirit enthusiasts had reason to be confident that, gimmicks aside, this was a legitimate vodka with quality behind it.

All the Truly flavored vodkas, including Wild Berry, are bottled at 30% alcohol by volume (60 proof). That’s a bit lower than a typical vodka, but it fits the goal of creating an easy-sipping, flavor-forward spirit. Upon launch, the brand emphasized that this vodka is “triple-distilled” for smoothness and made with a cane sugar base – a nod to the fermented cane sugar origin of hard seltzers. In short, Truly Wild Berry Vodka arrived as a fun, approachable spirit that combined the DNA of a hard seltzer with the mixability of vodka. It was a new way for fans to enjoy the Truly experience beyond the can.

Tasting Notes: What Does Wild Berry Vodka Taste Like?

Truly Wild Berry Vodka is all about the flavor – and that flavor is a burst of mixed berries. Twist open the bottle and you’re greeted by a sweet aroma of ripe berries. On the nose, you can pick up hints of raspberry, blackberry, and strawberry, much like smelling a freshly blended berry smoothie. There’s even a subtle tartness in the aroma, almost like a squeeze of lemon, which adds a refreshing character.

Pouring it into a glass, you might notice the vodka has a very faint rosy tint. Thanks to the real berry juices infused, it’s not completely clear like a plain vodka – there’s a delicate blush of pink (a sign of the fruit content and a visual cue that you’re in for a fruity treat). Now for the sip: the flavor is a dynamic mix of berries. Immediately, juicy raspberry and sweet strawberry notes take the lead, with darker blackberry adding depth. The taste is vibrant and “real” – more like natural berry juice than an artificial candy flavor. Mid-palate, a tiny zing of citrus-like brightness comes through, which keeps the sweetness from becoming overwhelming.

The finish is light and smooth. Because it’s only 60 proof, Truly Wild Berry Vodka doesn’t have the harsh burn that many higher-proof vodkas give. It goes down easily, leaving a pleasant fruity aftertaste and just a gentle warmth. In essence, the flavor profile can be described as crisp, berry-forward, and refreshing. It’s almost like someone took the essence of a wild berry punch, removed most of the sugar, and added it to a silky-smooth spirit. If you enjoy berries, this vodka delivers a genuinely enjoyable berry medley in each sip.

Crafted with Cane Sugar and Real Fruit

The making of Truly Wild Berry Vodka starts with a unique base: instead of the typical grain or potato base used for most vodkas, this spirit is distilled from a fermented cane sugar base. That’s a nod to Truly’s heritage (their hard seltzers are brewed from cane sugar ferments, too). Using cane sugar to start gives a neutral spirit that’s ultra-clean and slightly sweet, which pairs perfectly with fruity flavors. After distillation (the vodka is distilled multiple times to ensure smoothness – the company notes it’s triple-distilled), the magic really happens when the flavors are added.

Truly Wild Berry Vodka is infused with 5% real fruit juices (from concentrate) along with other natural flavors. This is a big differentiator from some other flavored vodkas that rely solely on artificial flavor chemicals. The real berry juices contribute both to the authentic taste and the slight rosy color of the vodka. You’re essentially getting a touch of actual blackberry, raspberry, and strawberry in the mix. Because of this infusion, the vodka’s final alcohol content is 30% ABV – the juices dilute it a bit, but also add that burst of berry character.

Despite the presence of fruit juice, the vodka remains clear (with that tiny pink hue) and shelf-stable, thanks to the high alcohol content preserving it. Each 1.5 oz serving contains around 99–100 calories, which is comparable to an unflavored vodka of higher strength. In other words, you get the benefit of real fruit flavor without a ton of extra calories. There is some natural sugar from the juice, but it’s not overly sweet or syrupy by any means – this is still a vodka at heart, not a sugary liqueur. All these production choices – from cane sugar distillation to real juice infusion – result in a flavored vodka that feels a bit more crafted. It’s a product designed to deliver flavor and smoothness while keeping with Truly’s “light and fun” ethos.

How Truly Wild Berry Vodka Stands Out

In a crowded market of flavored vodkas, what makes Truly Wild Berry Vodka unique? Several key qualities set it apart from the pack:

  • Real Fruit Infusion: It’s one of the few vodkas in its price range that uses real fruit juice for flavor. The blend of raspberry, blackberry, and strawberry juices gives a genuine berry taste that doesn’t feel fake or chemically.
  • Smooth, Lower Proof: At 30% ABV, it’s lighter than standard 40% vodkas. This means a smoother sip and less burn, making it appealing to those who might find regular vodka too harsh. It’s similar in strength to popular flavored vodkas like Pink Whitney, riding the trend of easy-drinking spirits.
  • Low Calorie & Light Sugar: About 100 calories per serving and only a modest amount of sugar make it a relatively guilt-free indulgence. You get sweetness and flavor without turning your drink into a calorie bomb.
  • Truly Brand Cred: Coming from the Truly family, it carries the fun, modern image that resonates with younger adult drinkers. Fans of Truly Hard Seltzer instantly recognize the brand and associate it with quality flavors and an active lifestyle vibe (all drinks are for 21+ of course, but Truly’s marketing skews toward the young-at-heart).
  • Beam Suntory Collaboration: The involvement of a respected spirits company means this vodka has solid craftsmanship behind it. It’s not just a flashy label – the distilling is done right, and that shines through in the clean taste.

When compared to other berry-flavored vodkas on the market, Truly Wild Berry Vodka holds its own. Many mainstream brands like Smirnoff, Svedka, or Pinnacle have berry or raspberry vodkas, but most of those are 35% ABV and often rely on artificial flavoring. Truly offers a slightly different proposition: a bit less alcohol, arguably more authentic flavor, and a lifestyle brand connection. It’s positioned as a vodka for people who might not even consider themselves “vodka people.” In essence, it stands out by being approachable. Whether you’re new to flavored spirits or a seasoned vodka fan looking for something different, Truly Wild Berry Vodka carves out a niche as a fun, flavorful, and un-intimidating option.

Truly Wild Berry Vodka vs. Truly Hard Seltzer

It’s natural to wonder how Truly Wild Berry Vodka compares to the original Wild Berry hard seltzer that inspired it. The short answer: they share flavor DNA, but they’re very different drinking experiences.

Alcohol Content and Format: A can of Truly Wild Berry Hard Seltzer is about 5% ABV, carbonated, and meant to be enjoyed straight from the can as a light refreshment. The vodka is 30% ABV, non-carbonated, and meant to be used as a base for drinks (or sipped neat or on ice). Essentially, one is a sessionable fizzy beverage, the other a spirit for mixing or shots.

Flavor Intensity: The hard seltzer has a subtle berry flavor – it’s designed to be light and crisp with just a hint of fruit. The vodka, on the other hand, packs a much bolder berry punch in terms of flavor concentration. When you taste the vodka, the berry notes are front and center, more pronounced than in the seltzer, which makes sense since the vodka isn’t diluted with sparkling water like the seltzer is.

Usage: Truly Wild Berry Vodka opens up new possibilities that the hard seltzer can’t fulfill. For example, you can make a strong cocktail with the vodka or add it to other mixers to create custom drinks (something you wouldn’t do with a canned seltzer). If you love the Wild Berry flavor but want a drink with more kick or creativity, the vodka is the way to go. On the flip side, if you want something ultra-convenient and low alcohol for, say, a picnic or a day at the beach, the hard seltzer is perfect.

Pairing Them: Interestingly, you could even combine the two – using Truly Wild Berry Vodka to spike a Truly Wild Berry seltzer for an extra berry-boosted cocktail. This isn’t for everyone, but it shows how the brand’s products can complement each other. Truly actually took that concept and ran with it by releasing “Truly Vodka Seltzer” canned cocktails, which are essentially the vodka mixed with sparkly flavored soda in a can.

Overall, Truly Vodka and Truly Seltzer serve different purposes. The vodka is about flexibility and flavor for the cocktail-minded, while the seltzer is about grab-and-go convenience and light refreshment. Both carry the Wild Berry banner proudly, and fans of the seltzer will appreciate that the vodka stays true to that flavor – just in a more potent, adaptable form.

A Lighter Option: Calories and Nutrition

One of the selling points of Truly Wild Berry Vodka is that it aligns with the “better for you” drinking trend – or at least the “not as bad for you” trend! Each 1.5 oz shot has roughly 100 calories, which is on par with a standard shot of 80-proof vodka. The difference here is you’re also getting some real fruit in the mix and a bit of sweetness, yet it doesn’t cost you extra calories compared to plain vodka. This is great news for those who are counting calories or carbs; you can make a fruity mixed drink without piling on sugar-laden liqueurs or syrups.

The sugar content is relatively low for a flavored spirit. There’s a small amount of natural sugar from the 5% fruit juice, but far less than what you’d find in say, a typical liqueur or a ready-to-drink cocktail can. This means you won’t feel like you’re drinking something as dessert-like as, for example, a strawberry liqueur. Many drinkers appreciate that – you get flavor without a cloying sweetness.

Another bonus: since the base is cane sugar (which is naturally gluten-free) and there are no added grains, the vodka is gluten-free. Most vodkas are gluten-free after distillation anyway, but Truly can confidently claim gluten-free status for those with sensitivities, given its ingredients. There are also no artificial colors (the slight pink tint is from real juice) and the flavors are natural, which appeals to anyone trying to avoid too many synthetic additives.

Of course, “light” is a relative term – it’s still alcohol! Truly Wild Berry Vodka should still be enjoyed in moderation, just like any spirit. But compared to many cocktail options (think sugary frozen drinks or heavy craft cocktails), a simple mixed drink with Truly vodka can be a lighter choice. For instance, mixing a shot of Wild Berry Vodka with club soda and a squeeze of lemon makes a refreshing drink with just around 100 calories plus whatever a splash of soda adds (almost nothing). That’s significantly lighter than a typical 300-calorie margarita or a beer. It’s this positioning – full flavor, fewer calories – that Truly leverages to attract the health-conscious cocktail crowd.

Easy Cocktails with Truly Wild Berry Vodka

One of the best things about Truly Wild Berry Vodka is how effortless it makes home mixology. Because it’s already packed with berry flavor, you don’t need a shelf full of ingredients to whip up a tasty drink. Here are a few super-simple cocktail ideas to try with this vodka:

  • Berry Vodka Soda: The classic easy cocktail. Pour 1½–2 oz of Wild Berry Vodka over ice and top with plain club soda (or a berry-flavored seltzer if you want extra flavor). Garnish with a slice of lemon or a few fresh berries. It’s light, bubbly, and refreshing – like a hard seltzer with an extra kick.
  • Truly Berry Lemonade: Mix 2 oz of Wild Berry Vodka with 4–6 oz of lemonade (homemade or store-bought). Serve over ice and garnish with a couple of raspberries or a lemon wheel. The vodka’s mixed berries plus lemon is a match made in heaven, essentially creating a boozy berry lemonade that’s tart and sweet in balance.
  • Berry Mule: Put a twist on a Moscow Mule. In a copper mug or rocks glass, combine 1.5 oz Wild Berry Vodka and 0.5 oz fresh lime juice. Add ice and top with ginger beer. Stir gently. The spicy ginger and tangy lime play nicely with the sweet berry flavor, making a delicious “Berry Mule.”
  • Wild Berry Martini: For a fruity spin on a martini, shake 2 oz of Wild Berry Vodka with 1 oz of cranberry juice and ice. Strain into a chilled martini glass. You’ll get a pretty pink martini that’s not too strong and carries a lovely berry-citrus note. You can even sugar the rim or drop in a strawberry as a garnish to fancy it up.
  • Punch or Sangria Booster: If you’re making a party punch or a berry sangria, use Wild Berry Vodka as part of the mix. It will amplify the fruit flavors and guests likely won’t guess the secret ingredient. For example, add a cup of this vodka to a bowl of sparkling lemonade, fresh berry slices, and ice – instant party punch.

The possibilities don’t end there. You can get creative: splash some Wild Berry Vodka into your iced tea for a spiked berry tea, or blend it with frozen berries and ice for a quick adult smoothie. The key is that you don’t need to be a pro bartender. Even just mixing this vodka with a single quality mixer (tonic water, lemon-lime soda, iced tea, etc.) yields a drink that tastes like a crafted cocktail. Because the flavor is already built in, it’s virtually foolproof. This makes Truly Wild Berry Vodka a great “starter” spirit for those who want to experiment with cocktails at home without juggling a bunch of syrups and mixers.

Serving Tips and Food Pairings

Serving Truly Wild Berry Vodka is pretty straightforward, but a few tips can enhance your experience:

Temperature: This vodka is best enjoyed chilled. Pop the bottle in the fridge or freezer for a while before serving. Since it’s lower proof, it won’t turn syrupy in the freezer like some higher-proof spirits might. Ice-cold Wild Berry Vodka is smoother and the cold temperature helps highlight the crisp fruit flavor. If you’re serving it neat or as a shot, definitely freeze it for a bit first. If mixing in cocktails, adding ice will do the trick.

Glassware: For mixed drinks, use whatever glass fits the cocktail style (highball for a vodka soda, copper mug for a mule, martini glass for a martini, etc.). For sipping straight, a small chilled shot glass or a rocks glass with ice works well. There’s no strict rule – since this isn’t a traditional spirit that requires breathing or nosing, the glass is more about presentation.

Garnishes: Have fun with garnishes to accent the berry theme. Fresh berries (like a skewer of blueberries, a sliced strawberry on the rim, or a few raspberries dropped in) instantly make your drink look festive. A lemon twist or wedge also complements the berry flavor nicely by adding a citrus aroma when you take a sip.

Now, what about pairing with food? Truly Wild Berry Vodka’s sweet-tart profile means it goes beautifully with desserts and light fare. Here are some pairing ideas:

  • Cheesecake and Berries: A classic New York cheesecake topped with mixed berries would be heavenly with a Wild Berry Vodka cocktail. The creamy, rich cheesecake is cut by the vodka’s fruity brightness.
  • Chocolate: Berry and chocolate are always a win. Try sipping this vodka (or a cocktail of it) alongside some dark chocolate truffles or a slice of chocolate cake. The fruit notes in the vodka pop when you have a bite of chocolate; it’s like having a raspberry sauce with your chocolate, but in liquid form.
  • BBQ or Glazed Meats: Believe it or not, a berry-flavored drink can pair nicely with savory-sweet dishes. Think grilled chicken or ribs with a fruity glaze (like blackberry BBQ sauce or apricot glaze). The vodka cocktail’s sweetness and fruit echo the glaze and provide a refreshing contrast to the meat’s richness.
  • Brunch Foods: This vodka was made for brunch cocktails. Serve a berry vodka spritz with a stack of pancakes or French toast with berries. Or pair a berry mimosa (champagne + a splash of Wild Berry Vodka + a few berries) with a cheese plate or yogurt parfait. It fits right in with daytime, fruity brunch vibes.

Lastly, consider the occasion. Truly Wild Berry Vodka shines in casual, fun settings – backyard gatherings, girls’ night in, game night, you name it. Its colorful and approachable nature brings a lighthearted feel. You can even set up a DIY cocktail bar with a bottle of Wild Berry Vodka, some mixers, ice, and garnishes, and let guests create their own berry cocktails. It’s a crowd-pleaser that invites even non-cocktail enthusiasts to partake, since it’s so easy to mix and enjoy.

Where to Buy Truly Wild Berry Vodka

When Truly Wild Berry Vodka launched, it rolled out in select markets and quickly spread to liquor stores and beverage retailers across the country. Nowadays, you can find this vodka in many places that sell wine and spirits. Large national retailers (like Total Wine & More, or well-stocked grocery chains in states that allow alcohol sales) often carry the Truly vodka line. Of course, availability can vary by region – some control states or smaller towns might not have it on every shelf. But because it’s part of a popular brand family and backed by a big distributor, the odds are good that a store near you stocks it or can get it.

If you’re in New York, for example, you can pick up a bottle at our store, Union Wine and Liquor, right here in Cheektowaga. We carry Truly Wild Berry Vodka among our selection of flavored vodkas, and you can conveniently order it through our website for in-store pickup or local delivery (for those of you in the area). The product’s link we’ve provided takes you directly to our shop page for it, making it easy to check current availability.

Beyond brick-and-mortar stores, you might find Truly Wild Berry Vodka on various online liquor retailers that ship to your state. Always be sure to follow your local laws and store policies for alcohol delivery. Since it’s not a super high-end or allocated spirit, you shouldn’t have to hunt too hard or join a waitlist – it’s designed to be accessible. If a store carries other Beam Suntory products or Truly’s hard seltzers, chances are they either have the vodka or can special order it. In summary, getting your hands on a bottle of Truly Wild Berry Vodka should be as straightforward as enjoying it. Just drop by your favorite spirits retailer (or our store if you’re nearby) and look for that vibrant Truly label in the vodka section!

What Does Truly Wild Berry Vodka Cost?

One of the appealing aspects of Truly Wild Berry Vodka is its price point – it’s quite affordable, making it easy to give it a try. Prices can vary depending on location, taxes, and store markups, but here’s a general idea of what to expect:

  • 50 mL mini bottle: Usually around $1 (often $0.99). These tiny bottles are a steal if you just want a taste or need some cute favors for a party.
  • 375 mL (pint) bottle: Commonly in the $6–$8 range. Not every store carries this size, but it’s great for when you need more than a mini but don’t want a full fifth.
  • 750 mL (standard bottle): Typically between $12 and $15. Some places might run sales that bring it under $10, which is an excellent deal. The suggested retail was around $14.99, but many shops sell it for a few bucks less to be competitive.
  • 1 L bottle: Often in the $15–$18 range. If you find the liter, it can offer slightly better value per ounce than the 750 mL.
  • 1.75 L (handle): Not always available everywhere, but if you see it, usually in the mid-$20s. Our store at one point offered the 1.75 L around the $15–$17 mark on special, which was a fantastic bargain for that volume.

Overall, Truly Wild Berry Vodka sits in the price category of other accessible flavored vodkas and cheaper liqueurs – it’s not expensive at all. You’re basically paying a similar price to popular brands like Smirnoff, Pinnacle, or New Amsterdam for their flavored offerings. Considering the quality of the flavor and the reputable companies behind it, that’s good value.

From a value perspective, think about what you’re getting: a spirit that can make a whole range of cocktails for under 15 bucks a bottle. If you were to buy premade cocktails or go out to a bar, that same money might only get you a couple of drinks. With a bottle of Truly Wild Berry Vodka, you can pour about 16 shots worth from a 750 mL. That’s a lot of potential cocktails and good times for the price. So whether you’re on a budget or just love a good deal, this vodka delivers bang for your buck. Keep an eye out for any promotions or bundle deals too – sometimes stores might bundle it with the other Truly vodka flavors or put it on sale during summer party season. It’s already affordable, but a sale makes it almost a no-brainer to toss in your cart.

What People Are Saying

Since its release, Truly Wild Berry Vodka has garnered a variety of reactions from drinkers. Overall, the reception skews positive, especially among those who are fans of flavored drinks and the Truly brand. Here’s a snapshot of the buzz:

Flavor Praise: Many people love that the berry flavor actually tastes like berries! It doesn’t come off as fake or overly chemical. Fans often comment that it’s “smooth and sweet” and that you can really pick up the different berry notes. For someone with a sweet tooth or who enjoys mixed berry lemonade, this vodka hits the spot. It’s common to hear that it’s dangerously easy to drink when mixed with just a little soda or juice because the alcohol bite is minimal.

Newbie-Friendly: Beginners to spirits or those who “don’t like the taste of alcohol” have found Truly Wild Berry Vodka to be a great choice. Reviews often mention that this vodka changed their mind about vodka in general – since it’s so approachable, it’s a good entry point into liquors. If straight whiskey or classic vodka is too intense, something like this berry vodka can be a fun alternative that doesn’t overwhelm the palate.

Cocktail Convenience: Home bartenders appreciate how this one bottle can replace a bunch of cocktail ingredients. Instead of needing a flavored syrup or fresh fruit every time, they can rely on the vodka itself for flavor. Reviews frequently note that making a quick cocktail becomes effortless, which is exactly what Truly intended.

Constructive Feedback: On the flip side, purists or those expecting a “traditional” vodka experience might be a bit underwhelmed. A few people remark that if you drink it neat at room temperature, you’ll notice it’s a bit sweet and not as crisp as a regular vodka – but then again, it’s not really meant to be sipped neat like a fine unflavored vodka. Some seasoned vodka drinkers stick to using it purely as a mixer because of its sweetness. Additionally, a handful of folks expected a stronger punch (given the flavor is bold, one might mentally expect a higher alcohol kick), but remember it is a lighter vodka by design.

The Verdict: If you enjoy Truly’s other products or generally like fruity drinks, the word of mouth suggests you’ll likely enjoy Truly Wild Berry Vodka. It delivers on what it promises: berry flavor, smooth drinking, and fun versatility. It may not be a spirit for the top shelf connoisseur crowd – and that’s okay. It knows its audience. And that audience seems to be having a great time mixing this vodka into all sorts of creations. In online ratings and social media, you’ll see plenty of posts of colorful drinks made with Wild Berry Vodka, often accompanied by captions about how surprisingly good or easy-drinking it is. That’s a win in our book!

Conclusion: A Flavorful Spirit Worth Trying

Truly Wild Berry Vodka represents a successful leap from fizz to spirit, capturing the essence of what made Truly a household name – bold fruit flavor with a light-hearted feel. This vodka isn’t trying to be a stiff, classic spirit; instead, it’s carving out its own space as a playful, accessible, and delicious option for anyone who likes berry flavors or easy cocktails. From its origin story (hard seltzer origins and a Beam Suntory partnership) to its thoughtful recipe (cane sugar base, real berry juice, smooth 30% ABV), it’s clear that this product was designed to delight casual drinkers and cocktail experimenters alike.

If you’re in the mood for something different from your usual drink routine, Truly Wild Berry Vodka is absolutely worth a try. It brings summer-in-a-glass vibes any time of year and turns even a simple mixed drink into a flavorful treat. Whether you’re a fan of the hard seltzer and want to try its spirited cousin, or you just love berries and want that in your cocktail without fuss, you’ll find a lot to like here. It’s also a fantastic bottle to bring to parties – you’ll impress friends with colorful cocktails, and the best part is you don’t need to be a mixologist to pour something great.

We invite you to pick up a bottle at Union Wine & Liquor and experience this berry-infused spirit for yourself. Shake it, stir it, or simply sip it – there’s no wrong way to enjoy Truly Wild Berry Vodka, as long as you’re having a good time. Cheers to trying new things and keeping our drinks menu as wild as our taste buds! And as always, enjoy responsibly and savor the flavor. We think Truly has truly knocked it out of the park with this one.

What is the alcohol content of Truly Wild Berry Vodka?

Truly Wild Berry Vodka is 30% ABV, which means it’s 60 proof. This is a bit lower than a standard vodka (which is usually 40% ABV), making it a smoother, less intense spirit to sip or mix. The lower alcohol content is intentional to keep it light and let the berry flavors shine without too much burn.

What does Truly Wild Berry Vodka taste like?

It has a bold mixed-berry taste. You’ll notice flavors of raspberry, strawberry, and blackberry in each sip. It’s sweet but not syrupy, with a little hint of citrusy tartness to keep it refreshing. The finish is very smooth (thanks to the lower proof), and there’s minimal alcohol bite. If you enjoy berry drinks, you’ll find the flavor natural and enjoyable, like a berry punch meets vodka.

Is there real fruit juice in Truly Wild Berry Vodka? Does it have a lot of sugar?

Yes, it’s made with 5% real fruit juices (from berries) and natural flavors. That contributes a genuine berry taste and a slight pink tint. Despite that, it’s relatively low in sugar – each 1.5 oz serving is around 100 calories, only a bit more than a regular vodka, meaning only a modest amount of sugar is present. It’s sweetened just enough to give a pleasant fruit flavor, but it’s nowhere near as sugary as liqueurs or many pre-mixed cocktails. Essentially, you get real berry essence without turning the vodka into a calorie or sugar bomb.

How should I drink Truly Wild Berry Vodka?

You can enjoy it in lots of ways! It’s very versatile. For a simple option, mix it with club soda or a lemon-lime soda – that makes a quick and tasty berry spritzer. It’s also great with lemonade for a spiked berry lemonade. You can shake it into a cocktail (like a berry martini or mule), or even just chill it and take a flavored shot. Because the flavor is built-in, you don’t need to add much else – even just on the rocks with a splash of water is nice. And don’t forget garnishes: a squeeze of lemon or a few fresh berries in the glass can elevate your drink even more.

Who makes Truly Wild Berry Vodka? Is it really vodka or a malt beverage?

Truly Wild Berry Vodka is produced by the Boston Beer Company (the makers of Truly Hard Seltzer) in partnership with Beam Suntory (a major spirits company). It is definitely real vodka – a distilled spirit – not a malt-based drink. The confusion sometimes comes because Truly is famous for malt seltzers, but in this case, they’ve created a genuine vodka. It’s distilled (from cane sugar ferment) and bottled like any other vodka, then flavored. So, while it carries the Truly brand name and fun style, what’s inside the bottle is authentic vodka through and through, just with a flavorful twist.

Drink responsibly. 21+ only.