Jägermeister: The Story Behind Your Favorite Bold Spirit

Jägermeister was once believed to contain elk blood. Don't worry, it doesn't - but this urban legend speaks volumes about the mystique surrounding this iconic German digestif.

Born in the depths of the Curt Mast family vinegar factory in 1934, Jägermeister has come a long way from its humble beginnings. It's no longer just the go-to shot for college students or the secret ingredient in your grandpa's cough medicine. This dark, herbal liqueur has found its way into high-end cocktail bars, inspired its own music festival, and even has a professional darts team named after it.

Here at Union Wine & Liquors on Union Road, we've seen Jägermeister's popularity soar among Cheektowaga, NY residents. Whether you're picking up a bottle for a party or looking to try one of the new flavored varieties, we're your local source for all things Jägermeister.

The name "Jägermeister" translates to "Hunt Master," a title once given to high-ranking gamekeepers in Germany. This explains the stag and cross on the bottle - though we're pretty sure most modern Jägermeister fans are more interested in hunting for a good time than actual deer.

Jägermeister is basically a herb smoothie with a kick. It's made from 56 different plants – roots, herbs, fruits, you name it. Common jagermeister ingredients are cinnamon, star anise, ginger, and juniper berries are in there, among others. The full recipe, though, is a secret guarded more closely than your grandma's cookie recipe.

As for the alcohol percent in Jägermeister, it sits at 35% alcohol by volume. It's strong enough to make you think you can dance, but not so strong you'll wake up thinking you've learned a new language overnight.
Fun fact: That 35% is the same everywhere in the world. So whether you're drinking Jägermeister in New York or Berlin, you're getting the same experience. Talk about consistency!

Jägermeister’s flavor is a mix of sweet and bitter, with a strong herbal kick. The taste starts sweet, then turns to a blend of licorice, anise, and saffron. You might also pick up hints of citrus, cinnamon, and even ginger.

Many people describe Jägermeister as tasting like black licorice or root beer with a boozy twist. It's definitely an acquired taste, but many grow to love its complex flavor profile.

Jägermeister is best served ice cold, straight from the freezer or a special Jägermeister tap machine that keeps it at -18°C (0°F). At this temperature, the liqueur becomes syrupy and its strong flavors mellow out a bit. Some people enjoy it at room temperature, but the cold really brings out its best qualities.

While many know Jägermeister as a shot, it's also a popular ingredient in cocktails. Here is more information about what is a jagermeister drink:

1. Jägerbomb: The classic party drink. Drop a shot of Jägermeister into a glass of energy drink.

2. German Vacation: Mix Jägermeister with pineapple juice and a splash of grenadine for a tropical twist.

3. Stag's Leap: Combine Jägermeister with ginger beer and a squeeze of lime for a spicy-sweet drink.

4. Jäger Mule: A variation on the Moscow Mule, using Jägermeister instead of vodka.

For those who prefer their Jägermeister in a simpler form, try it with cola, ginger ale, or apple juice. These mixers complement Jägermeister's complex flavors without overpowering them.

Jägermeister has also introduced a new product: Jägermeister Cold Brew Coffee. This blend combines the classic Jägermeister taste with intense cold brew coffee. It's great for coffee lovers who want a boozy kick. Try it over ice, in a cocktail, or even in your weekend brunch Bloody Mary for an extra pick-me-up.

Let's talk about where you can get Jägermeister and what it might cost you.

Whether you’re enjoying a jägermeister at home or in a club with friends, you should know how to experience it just right to complement your surroundings:

1. Jägermeister Machines: Many bars have special machines that keep Jägermeister super cold. This makes it taste best when you drink it.

2. In Bars and Clubs: Jägermeister is popular for shots and mixed drinks. You might have heard of a "Jägerbomb" - that's Jägermeister dropped into an energy drink.

3. At Home: Some people even buy Jägermeister machines for their homes. It's a fun thing to have for parties.

Jägermeister's come a long way from its German roots. With its secret mix of 56 herbs and spices, it's got a taste all its own. People drink it as a shot, mix it in cocktails, or sip it after dinner. It's not just for college parties anymore - even fancy bars are using it now.

Want to try Jägermeister yourself? Come see us at Union Wine & Liquors in Cheektowaga, NY. We've got the original Jägermeister, plus the new coffee and ginger flavors. If you're not sure which to pick, just ask - we're happy to help.

You can find us at 2675 Union Road, give us a call at (716) 608-6190, or check out our website at https://unionwineandliquor.com/.
Cheers to trying something new!