Jim Beam Rtd Bbn Ginger 10can – Bourbon & Ginger Ale, Ready to Drink

Updated → September 2025

The Jim Beam Rtd Bbn Ginger 10can is a refreshing ready-to-drink cocktail that mixes smooth Jim Beam bourbon with zesty ginger ale. This convenient canned highball packs a light 5% ABV, delivering classic bourbon warmth and ginger spice in a portable 355 ml can – perfect for on-the-go enjoyment.

1. The Rise of Ready-to-Drink Cocktails
2. What Is Jim Beam Rtd Bbn Ginger 10can?
3. Taste and Flavor Profile
4. How It Compares to Other Drinks
5. The Story Behind Jim Beam’s Highball
6. Serving Tips for Enjoyment
7. Availability and Pricing
8. Why Try Jim Beam & Ginger Ale?
9. Frequently Asked Questions

The Rise of Ready-to-Drink Cocktails

Convenience and quality have converged in the world of cocktails. In recent years, ready-to-drink (RTD) canned cocktails have exploded in popularity as consumers seek bar-quality drinks without the hassle of mixing. From spiked seltzers to classic mixed drinks in a can, the selection has grown rapidly. Whiskey-based highballs, in particular, have gained attention – offering a lighter, refreshing way to enjoy whiskey. The trend owes some credit to the highball’s resurgence: a simple mix of whiskey and carbonated mixer (often ginger ale or soda) that has long been a favorite in places like Japan and is now catching on worldwide.

Big brands have jumped on the RTD bandwagon, bringing their signature spirits into pre-mixed formats. Jim Beam, a legendary name in bourbon, is no exception. By introducing products like the Jim Beam Rtd Bbn Ginger 10can, they cater to whiskey lovers who want a quick, no-fuss cocktail. The market context is clear: today’s drinkers appreciate convenience but refuse to compromise on flavor. A bourbon and ginger ale highball in a can meets that demand by delivering authenticity with every sip.

What Is Jim Beam Rtd Bbn Ginger 10can?

Jim Beam Rtd Bbn Ginger 10can is essentially a ready-to-drink bourbon highball – a blend of Jim Beam Kentucky Straight Bourbon Whiskey and ginger ale – packaged in a convenient 12 oz (355 ml) can. “RTD” stands for ready-to-drink, and that’s exactly what this is: a pre-mixed cocktail that’s been crafted for immediate enjoyment. Crack open a can and you have a perfectly balanced bourbon and ginger ale cocktail, no bartending skills required.

The formulation combines **Jim Beam’s smooth, mellow bourbon** (known for its hints of vanilla, oak, and caramel) with the **spicy sweetness of ginger ale**. The result is a fizzy, golden highball that’s light and refreshing. Each can comes in at **5% ABV**, similar to the strength of a beer, making it sessionable and easygoing. It’s sold both as single cans and in packs (often a four-pack for sharing or stocking up). At roughly $10.99 per four-pack, it offers a cost-effective way to enjoy a bourbon cocktail without needing multiple ingredients.

This product is part of Jim Beam’s foray into the canned cocktail arena, launched to capitalize on the highball’s growing popularity. It carries the trusted Jim Beam name, meaning the bourbon inside is authentic – a key point for whiskey enthusiasts. In short, Jim Beam has taken a classic **bourbon & ginger ale highball** and put it in your hand, ready to go. It’s an ideal choice for those moments when you want the flavor of a mixed drink but the ease of a beer can.

Taste and Flavor Profile

The beauty of Jim Beam Rtd Bbn Ginger 10can lies in its flavor balance. Fans of bourbon will recognize the unmistakable touch of Jim Beam in each sip, while those who enjoy soft drinks will appreciate the lively ginger fizz. Here’s what to expect when tasting this canned cocktail:

• Aroma: A subtle hint of sweet bourbon vanilla and charred oak mingles with warm ginger spice on the nose. When you first open the can, you’ll get a whiff of that bourbon character softened by sugary ginger ale notes.
• Taste: On the palate, it’s smooth and approachable. The Jim Beam bourbon brings flavors of caramel, toasted oak, and a touch of corn sweetness. This is immediately followed by the crisp bite of ginger ale – think spicy ginger root tempered by sweetness. The two components blend seamlessly, neither overpowering the other. It’s sweet-but-not-too-sweet, with the ginger providing a refreshing snap that complements the whiskey.
• Mouthfeel: Lightly carbonated and effervescent, it feels akin to sipping a soda but with a warmer, richer undercurrent from the bourbon. It’s light-bodied, not syrupy, which keeps it refreshing from start to finish.
• Finish: The finish is clean and crisp. You’ll notice a gentle warmth – a reminder that you’ve just enjoyed bourbon – but it doesn’t burn or linger harshly. Instead, a soft ginger zing remains on the palate, inviting another sip. There’s no strong alcohol aftertaste, thanks to the moderate 5% ABV and the mixer’s smoothing effect.

Overall, the flavor profile is crafted to be very accessible. Even if you’re not a seasoned whiskey drinker, you won’t find this cocktail intimidating. It’s sweet, fizzy, and mildly spiced, with just enough bourbon character to feel like you’re drinking a real cocktail (not just a ginger soda). Longtime Jim Beam fans will appreciate that the bourbon’s essence shines through, while newcomers will likely find the blend extremely easy to enjoy. It’s a fine balance of **comfortingly familiar flavors** – if you’ve ever had a whiskey ginger or bourbon & ginger ale at a bar, this can delivers that experience consistently.

How It Compares to Other Drinks

In a market full of ready-made drinks and DIY options, how does Jim Beam Rtd Bbn Ginger 10can stack up? Let’s consider a few comparisons:

• Versus a Homemade Highball: Making a bourbon and ginger ale at home is straightforward – you’d pour a shot of bourbon over ice and top with ginger ale. However, getting the ratio right can be tricky, and you need to have all ingredients on hand (plus a glass and ice). Jim Beam’s canned version takes out the guesswork. The mix is expertly proportioned, so you get a reliable flavor every time. It’s also more portable and mess-free; no need to measure or stir, and no leftover ginger ale going flat in your fridge.
• Versus Other RTD Whiskey Cocktails: Jim Beam isn’t the only player in the whiskey RTD game. Competing products include Jack Daniel’s offerings (like Jack & Cola) or Crown Royal’s canned cocktails. Each has its twist: Jack & Cola, for example, mixes whiskey with cola, giving a sweeter, cola-dominant profile. In contrast, Jim Beam & Ginger Ale offers a spicier, more refreshing profile thanks to the ginger. If you prefer a lighter, ginger-zest highball over a heavy cola sweetness, Jim Beam’s Ginger highball will likely be more to your taste. Another point of comparison is authenticity – Jim Beam uses its flagship bourbon, which bourbon fans recognize for its quality and heritage.
• Versus Beer or Hard Seltzer: At 5% ABV and in a 12 oz can, Jim Beam’s ginger highball is quite similar to beers or hard seltzers in terms of strength and format. The big difference is flavor: this drink provides the character of a mixed cocktail (whiskey and ginger) rather than a malted beer taste or a subtle seltzer flavor. It can be a great change of pace for someone who’s “beer-ed out” at a barbecue or who finds hard seltzers a bit bland. It’s just as convenient and refreshing, but with a more complex taste profile borrowed from a classic cocktail.

In summary, Jim Beam Rtd Bbn Ginger 10can holds its own in the ready-to-drink arena. Its main selling point is the balance of convenience and authenticity. You’re getting a genuine bourbon cocktail from a top bourbon brand, in a format that’s as easy to crack open as a beer. That makes it somewhat unique – many other canned cocktails might use neutral spirits or malt bases with flavoring, whereas here you know it’s real Jim Beam bourbon in the mix. For bourbon enthusiasts, that’s a big plus. For casual drinkers, the flavor is still light and approachable, so it bridges the gap nicely between “serious” whiskey drink and casual refreshment.

The Story Behind Jim Beam’s Highball

Jim Beam is a name that carries a lot of history. As a bourbon brand founded in 1795, it’s built a reputation on quality Kentucky bourbon over generations. Why venture into canned cocktails? The answer lies in adapting tradition to modern trends. The highball cocktail – whiskey with a fizzy mixer – has been around for over a century and has seen waves of popularity. In Japan, the whisky highball (often made with Suntory whisky and soda) became a cultural icon and an everyday beverage. Beam Suntory, the parent company of Jim Beam, took note of how successful the concept was overseas and recognized an opportunity.

The introduction of Jim Beam Rtd Bbn Ginger 10can (alongside a classic seltzer highball variant) around 2021 was Jim Beam’s way of bringing the highball tradition to a broader audience in the U.S. The idea was to offer a “bar-quality” highball that you could enjoy straight from the fridge or cooler. By using real Jim Beam bourbon, they ensured the drink stayed true to its roots – it wasn’t an imitation flavor, but the real deal, just blended with ginger ale.

Marketing for the product emphasized its refreshing nature and how it’s a perfect alternative to beer when you want something different. The timing was perfect: consumers were already exploring canned cocktails, and the pandemic era had people mixing more drinks at home and looking for convenience. Jim Beam’s ready-to-drink highball provided a solution: all the flavor of a handcrafted cocktail with none of the mixing effort.

For the Beam brand, it was also about introducing new drinkers to bourbon. Not everyone jumps straight into sipping whiskey neat or on the rocks. But a chilled can of bourbon and ginger ale? That’s far less intimidating. It serves as a gateway – someone might try the canned Jim Beam & Ginger Ale, love the taste, and that could spark interest in Jim Beam’s other products or bourbon in general. It’s a smart way to keep a timeless brand like Jim Beam relevant with younger, adventurous consumers who value both flavor and convenience.

Serving Tips for Enjoyment

One of the best things about Jim Beam Rtd Bbn Ginger 10can is how easy it is to enjoy. Still, a few simple tips can elevate your drinking experience:

• Chill it well: This drink is at its most refreshing when it’s ice-cold. Pop the cans in the refrigerator for several hours before serving, or give them a quick chill in a cooler with ice if you’re outdoors. A frosty can means each sip is crisp and invigorating, which perfectly complements the ginger ale’s zing.
• Serve in a glass with ice (optional): While the can is convenient, pouring the cocktail into a highball glass over fresh ice has its perks. It looks great and stays cold longer. Plus, the act of pouring can release a bit more aroma. If you have the time and glassware, try it out – the bubbles dancing in the glass and the amber-gold hue of the drink can make the experience feel a touch more special.
• Add a garnish: To mimic a craft cocktail, drop a slice of lime or lemon wedge into your Jim Beam Rtd Bbn Ginger 10can drink. A squeeze of fresh citrus on top brightens the cocktail, accentuating the ginger’s spice and the bourbon’s citrusy notes (Jim Beam has a bit of orange peel hint naturally). It’s not required, but a lime wedge can take the presentation and flavor up a notch.
• Pair it with food: Bourbon and ginger ale make a versatile pair for food matching. This canned highball goes especially well with classic cookout or pub fare. Think barbecue ribs, grilled burgers, or pulled pork – the sweetness of the bourbon and spice of ginger complement smoky, savory meats. It’s also great with fried chicken or hot wings, as the sweetness can counteract the heat, and the carbonation cleanses the palate. Basically, any time you’d normally enjoy a beer or cola with a meal, you can swap in this bourbon & ginger ale for a little extra flavor punch.
• Take it on the go: Don’t forget that portability is one of the main advantages here. Heading to a tailgate party, beach day, or picnic? Toss a few cans in your cooler. Unlike bringing a bottle of bourbon and mixers, which can be cumbersome, these cans travel easily. Just remember to pack them out and recycle the empties! Also, always check local rules about alcohol in public places.

No matter how you serve it, the core idea is to enjoy a great-tasting cocktail with minimal effort. There’s no need for fancy bartending skills or equipment. Jim Beam has done the mixing for you. All you need to do is chill, open, and savor. As always, enjoy it responsibly – the ease of these drinks can make it tempting to have a few, but remember they do contain alcohol. Sipping slowly and appreciating the flavors will give you the best experience.

Availability and Pricing

Jim Beam Rtd Bbn Ginger 10can has been rolling out to liquor stores and retailers across the country since its introduction. You can find it in many places that carry Jim Beam products, as Beam Suntory has a wide distribution network. It’s often shelved alongside other ready-to-drink cocktails or in a dedicated RTD section in stores. Look for the slim, branded cans (Jim Beam’s logo and a ginger ale graphic are likely on the packaging) or ask a store associate if they carry the Jim Beam Bourbon & Ginger Ale ready-to-drink cocktail.

For those in the Western New York area, you’re in luck: it’s available at **Union Wine & Liquor** in Cheektowaga. Our store proudly stocks the Jim Beam Rtd Bbn Ginger 10can. You can purchase it directly through our website (for in-store pickup or local delivery) or by visiting us at the shop. As of now, we offer it at a competitive price of around **$10.99** per four-pack of 355ml cans. Single cans, when available, are typically just a few dollars – a great value for a trial run if you’re not ready to commit to a full pack.

When buying from Union Wine & Liquor, you can expect a fresh stock (we rotate inventory to ensure quality). If you plan to swing by, note our business hours: we’re open every day (with extended hours Friday and Saturday nights). You’ll find the store location and hours detailed below in the Local Availability section. We strive to provide a convenient shopping experience – whether you want to walk in and grab a cold four-pack from our cooler, or order online and have it ready for quick pickup.

Keep in mind that availability can vary by season and demand. RTDs like this tend to be especially popular in the summer months (nothing like a cold bourbon-ginger highball on a hot day!). We do our best to keep it in stock year-round. If you’re outside our area, check your local liquor stores or larger beverage retailers – most places that carry Jim Beam should have or be able to get the RTD line. And if you don’t see it, it never hurts to ask – consumer interest drives stores to stock new products.

Why Try Jim Beam & Ginger Ale?

In conclusion, Jim Beam Rtd Bbn Ginger 10can offers a delightful combination of **taste, convenience, and authenticity**. It captures the essence of a classic bourbon cocktail in a format that fits our modern, fast-paced lifestyles. Whether you’re a bourbon aficionado looking for a casual alternative or someone new to whiskey who wants an easy introduction, this ready-to-drink highball has something for you:

• It’s effortless: No mixology know-how needed. You get a consistent, quality drink every time with one crack of a can.
• It’s refreshing: The ginger ale provides a crisp, bubbly lift, making it perfect for quenching your thirst and cooling down, all while enjoying that touch of bourbon warmth.
• It’s authentic Jim Beam: This isn’t a generic “whiskey-flavored” beverage – it’s made with real Jim Beam bourbon. You’re tasting the same whiskey that has been beloved for generations, just presented in a new way.
• Great for any occasion: Be it a backyard barbecue, a day at the beach, watching the big game, or simply relaxing at home, a bourbon & ginger ale fits right in. It’s classy enough for a toast yet casual enough for day-to-day unwinding.

At the end of the day, this product is all about enjoyment made easy. Jim Beam has managed to take a timeless cocktail and make it as accessible as grabbing a beer from the fridge. That’s a win for all of us who appreciate good drinks without the fuss. If you haven’t tried it yet, consider picking up a pack from our store. It might just become your new go-to refreshment. Cheers!