Jagermeister Liqueur Coolpack – Ice-Cold Shots Anywhere

Updated → September 2025

The Jagermeister Liqueur Coolpack is a game-changing way to enjoy this famous German herbal liqueur. It’s the same smooth 56-ingredient recipe, now in a portable, freezer-friendly bottle that chills faster and fits any adventure. Discover how this cool innovation lets you savor ice-cold Jäger shots wherever you go.

• From German Digestif to Global Icon
• What is the Jagermeister Liqueur Coolpack?
• Coolpack vs Classic Bottle: What's the Difference?
• Innovative Design for the Outdoors
• Herbal Secrets: Inside Jägermeister's Flavor
• Serving Tips: Enjoying Ice-Cold Jägermeister
• Cocktail Ideas: More Than Just Shots
• History & Heritage of Jägermeister
• Jägermeister in Pop Culture and Beyond
• Where to Buy Jagermeister Liqueur Coolpack
• Frequently Asked Questions

From German Digestif to Global Icon

Jägermeister started as a humble German digestif in the 1930s, crafted from a secret blend of 56 herbs, fruits, and spices. Over the decades it evolved from an after-dinner sip for hunters into a worldwide phenomenon at bars and parties. Today, Jägermeister is the No. 1 selling imported liqueur in the United States and a staple in nightlife culture. Its journey from a niche herbal tonic to a global icon speaks to its unique flavor and clever marketing – transforming a traditional Kräuterlikör (herbal liqueur) into a must-have shot on any party menu.

This dark, sweet, and bold liqueur (35% ABV) owes its fame to both its distinctive taste and branding. The iconic green bottle with a stag logo is instantly recognizable, symbolizing the product’s name meaning “Master Hunter.” What was once enjoyed by German hunters after a long day is now embraced by college students, rock stars, and mixologists alike. From Oktoberfest tents to college campuses, Jägermeister’s reputation precedes it as a drink best served ice-cold and shared among friends. It’s against this backdrop of popularity that the Jagermeister Liqueur Coolpack emerges – an innovative twist to keep the Jäger spirit alive wherever you go.

What is the Jagermeister Liqueur Coolpack?

The Jagermeister Liqueur Coolpack is a special edition of Jägermeister packaged in a clever new way. Instead of the traditional glass bottle, the Coolpack comes in a flat, rectangular bottle made of high-quality, freezer-safe plastic that resembles a freezer ice pack. Inside this funky design is the same classic Jägermeister herbal liqueur you know and love – rich with notes of citrus, licorice, ginger, and spices – just in a more portable form. Each Coolpack contains about 375 mL of Jägermeister (roughly half the volume of a standard bottle), making it compact enough to toss into a cooler or backpack.

This innovative product was introduced to bring Jägermeister “on the go.” It’s the brand’s first-ever non-glass bottle and was inspired by the idea that Jäger is best enjoyed ice-cold. The flat Coolpack not only looks like an ice pack, it functions like one: you can stick it in the freezer to chill your Jägermeister faster and more evenly. From tailgate parties and beach trips to camping weekends and music festivals, the Jagermeister Liqueur Coolpack ensures you can enjoy an icy shot in places where traditional glass bottles might be impractical or prohibited. In short, it’s Jägermeister made adventure-ready.

Coolpack vs Classic Bottle: What's the Difference?

At its core, the liquid in the Coolpack is identical to the Jägermeister in the classic green glass bottle. The key differences lie in the packaging and how you use it. Here’s how the Jagermeister Liqueur Coolpack stacks up against the traditional bottle:

• Material: The Coolpack is made of lightweight PET plastic, whereas the regular bottle is thick glass. The plastic won’t shatter if dropped and is safe for pools, parks, and other glass-free zones.
• Shape & Size: The Coolpack’s flat, slim profile (375 mL) is designed to fit in tight spaces and even stack with other Coolpacks or ice packs. The classic bottle (750 mL or larger) is cylindrical and heavier, better suited for home or bar settings.
• Cooling Speed: Thanks to its freezer-pack design, the Coolpack chills faster than a glass bottle. The plastic and flat shape allow the herbal elixir to reach that frosty -18°C (0°F) serving temperature more quickly, so you spend less time waiting for it to get cold.
• Portability: At about half the volume of a standard bottle, a Coolpack is easy to carry. Slip one in a backpack for a hike or bring it to a tailgate – it’s built for travel. The glass bottle, while iconic, is heavier and not allowed in some outdoor venues.

In terms of taste and alcohol content, there’s no difference – both deliver that smooth, herbal Jäger kick at 35% ABV. The Coolpack isn’t meant to replace the classic bottle for all occasions; instead, it complements it. Use the regular bottle to stock your home bar and show off the classic stag label, and grab a Coolpack when you need Jägermeister on the move. Together, they ensure you can enjoy Jäger anytime, anywhere.

Innovative Design for the Outdoors

The Coolpack’s design is all about taking Jägermeister beyond the bar and into the great outdoors. Visually, it mimics the look of a blue freezer gel pack, but in Jäger’s signature hunter-green color. This eye-catching design isn’t just for looks – it’s highly functional. The slim rectangle fits neatly in a cooler or picnic basket, nestling among your ice and other drinks. In fact, you can use the Jägermeister Coolpack like an actual ice pack to keep other items cold, pulling double duty at your barbecue or beach day (just be careful no one mistakes it for a regular ice pack!).

Jägermeister’s team created the Coolpack with adventure in mind. Think about all the places you might want an ice-cold shot of Jäger: camping trips, ski lodges, fishing boats, music festivals, or anywhere glass bottles are a no-go. The durable plastic build means you won’t risk broken glass if you accidentally drop it on a rock or patio. And when you give it a spot in your freezer, the entire bottle becomes a block of cold, chilling the liqueur inside more evenly. According to Jägermeister, the Coolpack chills about 20% faster than its glass counterpart, letting you reach optimal serving temperature in less time.

This forward-thinking design reflects Jägermeister’s innovative spirit. The brand has always been about bold ideas – from revolutionary marketing campaigns to new flavor extensions – and the Coolpack is a prime example. It shows that Jägermeister listens to its fans (who hasn’t wished they could bring a bottle of Jäger on a hike or to a tailgate?). Now the solution is here. The flat bottle even has a slight texture and form factor that makes it easy to grip and pour, so you can confidently serve shots under the stars or by the campfire. In essence, the Coolpack embodies Jägermeister’s motto that “the bar is wherever you are.”

Herbal Secrets: Inside Jägermeister's Flavor

Whether you’re drinking from a Coolpack or a classic bottle, the essence of Jägermeister remains unchanged – a harmonious blend of 56 botanical ingredients that give it a one-of-a-kind flavor profile. This recipe has remained a closely guarded secret since its creation, but some of the known ingredients include fragrant citrus peels, warming ginger and cinnamon, spicy star anise, sweet licorice root, zesty juniper berries, and even exotic spices like saffron. All these herbs, fruits, and roots are ground and steeped in neutral alcohol and water for days to extract their flavors.

After this intense maceration, the herbal infusion is aged in oak barrels for about a year. This aging process mellows and marries the flavors, giving Jägermeister its smooth character and dark amber hue. Before bottling, the liquid is blended with caramel, sugar, and more alcohol to achieve the final 35% ABV liqueur that fans recognize. The result? A taste that starts sweet and herbal, with a syrupy richness on the tongue, followed by a slightly bitter, spicy finish. You might notice notes of cloves, vanilla, or even a hint of menthol-like freshness – Jägermeister’s complexity is part of its charm.

Many people describe Jägermeister as having a black licorice or anise flavor, which it does, but it’s more than that. It’s sweet but balanced by bitter herbal tones, making it an excellent digestif (a drink enjoyed after a meal to aid digestion). Fun fact: despite wild rumors on the internet, Jägermeister contains no animal blood or unusual secret ingredients – the magic is all in that natural herb blend. So when you raise an ice-cold shot from your Jagermeister Liqueur Coolpack, you’re tasting a recipe refined over 80+ years, unchanged by the new packaging.

Serving Tips: Enjoying Ice-Cold Jägermeister

Jägermeister is notorious (in a good way) for how it’s served: ice-cold. The ideal serving temperature is a bone-chilling –18°C (0°F). If you’ve ever seen the Jägermeister tap machines at bars, you know they’re built to pour the perfect frosty shot. At home, the easiest method is to store your bottle – or better yet your Coolpack – in the freezer. Don’t worry, Jägermeister’s alcohol content prevents it from freezing solid; instead, it gets delectably cold and slightly syrupy.

Here are some quick serving tips to get the most out of your Jägermeister experience:

• Freeze the Bottle: Keep the Jagermeister Coolpack in your freezer for a few hours before serving. The plastic bottle is freezer-safe and will ensure each pour is ultra-cold.
• Chill Your Glasses: If you can, chill your shot glasses in advance. Pouring ice-cold Jäger into a warm glass can raise the temperature, so cold glasses maintain that frosty perfection.
• Savor or Shoot: Contrary to popular belief, you don’t have to down Jägermeister in one gulp. While many enjoy it as a quick shot, you can also sip it slowly. When ice-cold, the sweetness and herbal complexity shine through without too much alcoholic burn.
• After Dinner Delight: Try serving Jägermeister as a digestif. Europeans often enjoy a small glass after a heavy meal to help settle the stomach. The herbs can be pleasantly soothing post-dinner.

However you serve it, remember that Jägermeister’s potency (35% ABV) means it’s sipping on a strong spirit. Pace yourself and enjoy responsibly. The beauty of the Coolpack is that it encourages sharing – a 375 mL pack has enough for about 8 one-ounce shots. So grab some friends, pour out those ice-cold shots, and give a toast – Prost! (cheers in German) – to good times.

Cocktail Ideas: More Than Just Shots

While Jägermeister earned its fame as the king of party shots, it’s also a surprisingly versatile ingredient in cocktails. The herbal sweetness can add depth and intrigue to mixed drinks. If you’re looking to do more with your Jagermeister Liqueur Coolpack than just straight shots, here are a few cocktail ideas to consider:

• Jägerbomb: The legendary party starter. Drop a shot of Jägermeister into a glass of energy drink (like Red Bull) and drink it immediately. It’s a high-energy combo – think sweet herbal meets caffeinated fizz.
• Surfer on Acid: A tropical twist featuring equal parts Jägermeister, coconut rum, and pineapple juice. Don’t let the name scare you; it’s a smooth, fruity cocktail where Jäger’s herbs play surprisingly well with sweet coconut and tart pineapple.
• Redheaded Slut: A provocatively named shooter that mixes Jägermeister with peach schnapps and cranberry juice. The result is a sweet-and-tart, ruby-red shot that’s dangerously easy to drink.

Beyond these classics, adventurous mixologists have used Jägermeister in everything from twists on an Old Fashioned (using Jäger instead of or alongside bitters) to spicy winter toddies. If you enjoy Italian amaro liqueurs or cocktails like the Negroni, think of Jägermeister in a similar way – it can provide a bitter-sweet herbal kick. For example, you might swap out Campari for Jäger in a Negroni for a darker, spiced profile. Or simply mix Jägermeister with some ginger beer and a squeeze of lime for a quick highball that’s refreshing with a bit of bite.

The key is to balance Jägermeister’s strong flavors with ingredients that complement or contrast it. Fruity mixers, creamy elements (like in some Jäger-based dessert shots), or even coffee (as seen in Jägermeister Cold Brew, a coffee-infused variant) all work well. Feel free to experiment – just remember that a little Jäger can go a long way in a drink. And of course, always be mindful of the alcohol content; these cocktails are meant to be enjoyed, not guzzled. Cheers to getting creative with your Coolpack!

History & Heritage of Jägermeister

The story of Jägermeister began in 1934 in the town of Wolfenbüttel, Germany. Curt Mast, the son of a vinegar maker and an avid hunter, perfected the recipe that would become Jägermeister after years of tinkering with different herb and spice combinations. He named the liqueur “Jägermeister,” which means “Master Hunter” in German, as a nod to his hunting hobby and the country’s hunting traditions. The name was fitting – not only because of Mast’s interests, but also because the drink itself was initially marketed to hunters as a post-hunt digestif to warm the body and soul.

Jägermeister’s bottle and label are steeped in heritage. The iconic stag emblem with a glowing cross between its antlers references the legend of Saint Hubertus, the patron saint of hunters. According to folklore, Hubertus was a hunter who saw a vision of a stag with a cross and changed his ways – a verse from a hunting poem about honor and respect (Oskar von Riesenthal’s “Weidmannsheil”) is printed on every bottle. These touches of tradition gave Jägermeister an authentic aura from the very beginning.

For a long time, Jägermeister was enjoyed mainly in Germany and surrounding countries by those who appreciated its herbal bite. But in the latter half of the 20th century, Jägermeister found a second life as an international sensation. Innovative marketing played a huge role: in the 1980s, an American importer, Sidney Frank, brilliantly rebranded Jäger as a party shot in the U.S. – complete with “Jägerettes” (promotional girls handing out shots at bars) and sponsorships of rock concerts and events. This transformed Jäger’s image from grandpa’s digestif to the life of the party.

Today, Mast-Jägermeister SE remains a family-owned company and has expanded its lineup with new variations like Jägermeister Spice (a cinnamon-vanilla limited edition), Jägermeister Cold Brew Coffee (blending Jäger with cold brew coffee), and Jägermeister Manifest (a premium oak-aged expression). Despite the brand’s growth and global reach, the original Jägermeister recipe is unchanged – it’s still crafted in Wolfenbüttel using those 56 ingredients and aged in oak, just as Curt Mast intended. The Jagermeister Liqueur Coolpack is simply the latest chapter in Jägermeister’s long history of combining tradition with innovation.

Jägermeister in Pop Culture and Beyond

Few spirits have achieved the pop culture status that Jägermeister has. From songs and t-shirts to bar jokes, Jägermeister has been cemented in the public consciousness as the quintessential party fuel. It’s been name-dropped in rock and hip-hop lyrics, and the brand has sponsored music tours for heavy metal bands – embracing its image as a drink for the bold and the wild at heart. College students know that a night out might involve a round of Jäger shots or the infamous Jägerbomb to kick the evening into high gear.

Yet, beyond the parties and loud imagery, Jägermeister has an unexpected side: it’s cherished by connoisseurs of herbal liqueurs and mixology enthusiasts who appreciate its complexity. In cocktail bars, you’ll find creative bartenders treating Jäger like an Italian amaro, mixing it into craft cocktails that highlight its balance of sweet, bitter, and spicy notes. The Coolpack actually amplifies Jägermeister’s cultural reach – by making the drink more accessible in outdoor and casual settings, it’s encouraging a shift from “just a bar shot” to an all-occasion spirit.

The introduction of products like the Coolpack also shows Jägermeister’s commitment to staying relevant. They recognized that their fans might want to bring Jägermeister to a tailgate or barbecue just as easily as a six-pack of beer. Now that’s possible without compromising on the ice-cold quality. Additionally, Jägermeister’s involvement in community and charitable events (such as their #SaveTheNight campaign supporting nightlife industries) proves that the brand is more than just about the alcohol – it’s about a lifestyle and community. In essence, Jägermeister has transcended the bottle to become a symbol: of camaraderie, of celebration, and now, with the Coolpack, of adventure too.

Where to Buy Jagermeister Liqueur Coolpack

Ready to experience the Jagermeister Liqueur Coolpack for yourself? You’re in luck – it’s available right here in Western New York. Union Wine & Liquors in Cheektowaga, NY proudly carries the Jagermeister Coolpack alongside all your other favorite spirits. As a local liquor store committed to bringing you new and exciting products, we make it easy for you to get your hands on this portable Jägermeister innovation.

Visit our store at 2675 Union Road in Cheektowaga to pick up a Coolpack (or a few!). The price is affordable, and you’ll be getting authentic Jägermeister in its most convenient form. If you prefer to shop from home, check out our online product page for the Jagermeister Liqueur Coolpack – you can see current pricing, availability, and even place an order for pickup or delivery (where available). As always, our friendly staff is here to answer any questions and help you find what you need.

Don’t miss the chance to elevate your next outing with this ice-cold shot sensation. Whether you’re gearing up for a Bills game tailgate, planning a weekend camping trip, or just stocking the freezer for your next party, the Jagermeister Coolpack is a fun and practical addition to your cooler. Swing by Union Wine & Liquors and add one to your collection – your future self (and your friends) will thank you when it’s time to chill and cheers!

Frequently Asked Questions