Gordon's Pink Gin – A Fruity Twist on a Classic Gin

Updated → September 2025

Gordon’s Pink Gin is a vibrant berry-infused take on the classic London Dry gin. It delivers sweet notes of strawberries and raspberries balanced with a touch of juniper. This pink-hued spirit has become a runaway success, appealing to newcomers and gin aficionados alike with its refreshing taste and versatile mixing potential.

• The Rise of Pink Gin
• Gordon’s Pink Gin’s Success Story
• Comparing Gordon’s Pink vs. Classic Gin
• How Gordon’s Pink Stacks Up to Other Flavored Gins
• Origins of Gordon’s Pink Gin
• Flavor Profile and Ingredients
• Gordon’s Heritage and Innovation
• Availability and Pricing
• Serving Suggestions & Cocktails
• Final Thoughts
• What flavors are in Gordon’s Pink Gin?
• What is the alcohol content of Gordon’s Pink Gin?
• How should you serve Gordon’s Pink Gin?
• When was Gordon’s Pink Gin released?
• How is Gordon’s Pink Gin different from regular gin?

The Rise of Pink Gin

Over the past decade, “pink gin” has taken the spirits world by storm. Traditionally, the term pink gin referred to a classic cocktail (gin mixed with a dash of bitters), but modern pink gins are something entirely different. These are gins infused with fruits and botanicals that impart a rosy hue and sweeter flavor profile. The trend kicked off in Europe around the mid-2010s as consumers sought more visually appealing and approachable gin drinks. Brightly colored and bursting with berry and floral flavors, pink gins attracted a new audience to the gin category, including those who previously found gin too dry or juniper-forward. Social media also played a role – a pretty pink cocktail garnished with berries is inherently Instagram-ready, fueling further interest. As a result, nearly every major gin brand has introduced a pink variation, and shelves began to fill with eye-catching bottles of rose-tinted spirits. This movement not only broadened gin’s fan base but also boosted overall gin sales worldwide. In short, pink gin evolved from a niche idea into a mainstream phenomenon, redefining what gin can be for a new generation of drinkers.

Gordon’s Pink Gin’s Success Story

Gordon’s Pink Gin has been one of the brightest success stories of the pink gin craze. Introduced by the famed Gordon’s brand in 2017, it quickly became a sensation in its own right. Within its first year on the market, Gordon’s Pink contributed an astonishing boost to the company’s sales – adding tens of millions in revenue as gin lovers and curious newcomers snapped it up. In fact, Gordon’s Pink reportedly sold over a million cases in its initial year, a milestone that underscores just how popular it became in a short time. This immediate success was fueled by a combination of factors: Gordon’s long-standing reputation for quality gin, an accessible price point, and the timely appeal of a sweet berry-flavored spirit that hit the market just as pink gins were exploding in popularity. As Britain’s best-selling gin brand, Gordon’s leveraged its wide distribution to get the Pink Gin on shelves everywhere, from major retailers to local bottle shops. The response was overwhelming—Gordon’s Pink Gin became a staple at summer gatherings, cocktail bars, and home liquor cabinets alike. Its runaway success even outpaced many traditional gins, showing that this “trend” had real staying power. In essence, Gordon’s helped turn pink gin from a fad into a fixture, firmly establishing it as a permanent category beloved by many.

Comparing Gordon’s Pink vs. Classic Gin

How does Gordon’s Pink Gin compare to a classic London Dry gin like the standard Gordon’s? The most obvious difference is in flavor. Traditional gin is known for its bold juniper bite and dry botanical profile, with notes of citrus peel, coriander, and other herbs. Gordon’s Pink, by contrast, softens that juniper punch with the sweetness of red berries. On the palate, the Pink Gin is much fruitier and less piney: you’ll taste ripe strawberry and raspberry upfront, whereas a classic gin tastes herbaceous and crisp. The juniper is still present in Gordon’s Pink (it wouldn’t legally be gin without it), but it plays a more subtle supporting role under the berry sweetness. In terms of color and aroma, the Pink Gin has a lovely blush hue and a candied berry scent, versus the clear appearance and juniper-citrus aroma of a regular gin.

Because of these differences, the two gins lend themselves to different uses. A classic gin is prized for making dry martinis or the traditional gin and tonic with a lime wedge. Gordon’s Pink Gin, on the other hand, shines in light, fun serves – think gin and tonic garnished with strawberries, or spritz-style cocktails. It’s often enjoyed by those who might find a standard gin and tonic too bitter or “ginny.” Some purists may argue that fruit-infused gins like this stray from gin’s roots, but there’s no denying that Gordon’s Pink has expanded the category. It provides a gentler entry point for new gin drinkers and a refreshing change of pace for seasoned gin fans. In summary, compared to classic gin, Gordon’s Pink Gin is sweeter, more aromatic with berries, and visually distinctive – a playful spin on the traditional spirit.

How Gordon’s Pink Stacks Up to Other Flavored Gins

Gordon’s was not the only brand to hop on the flavored gin train, but it remains one of the most recognizable pink gins on the market. How does Gordon’s Pink Gin stack up against other flavored gins? In terms of flavor, many pink gins share similar profiles – often highlighting strawberry or raspberry since those red fruits give a appealing color. For instance, Beefeater Pink (another popular choice) leans heavily into strawberry flavor as well. What sets Gordon’s apart is the particular mix of botanicals and fruits it uses: Gordon’s Pink features not just raspberry and strawberry but also a tangy hint of redcurrant, which adds a slight tartness and depth to the sweetness. This gives it a more balanced sweetness compared to some competitors that can taste one-dimensionally sweet.

Another factor is brand heritage and quality. Gordon’s has been distilling gin since the 18th century, so consumers trust that expertise even in a modern flavored variant. Many gin aficionados find that Gordon’s Pink manages to still feel like a gin (with juniper presence) rather than a pure liqueur. Some other flavored gins, especially lower-ABV ones or those packed with sugar, can come across more like a cordial. Gordon’s Pink Distilled Gin is bottled at 37.5% ABV, which is in line with gin standards, ensuring it packs enough botanical spirit character. In comparisons, it often emerges as a top pick for its combination of authenticity, flavor, and value. While there are numerous pink and flavored gins available now – from rhubarb gins to floral-infused expressions – Gordon’s Pink continues to hold its own as a benchmark. It offers an accessible sweetness without being cloying, a beautiful color, and the backing of a trusted name. In short, among the rainbow of new gin flavors, Gordon’s Pink remains a standout for those seeking a classic brand’s take on a fruity gin.

Origins of Gordon’s Pink Gin

The idea for Gordon’s Pink Gin was born from a blend of tradition and modern innovation. Launched in 2017, this product was Gordon’s response to the burgeoning demand for flavored gins. Interestingly, the company didn’t just invent a flavor out of thin air – they looked into their own archives for inspiration. Gordon’s has mentioned that the Pink Gin was “inspired by an original Gordon’s recipe from the 1880s.” In the late 19th century, gin recipes occasionally experimented with red fruits, so the modern pink expression pays homage to that history. By reviving those historical notes (like redcurrant, which was a part of an old Gordon’s formulation), the makers created a spirit that feels new yet grounded in the brand’s heritage.

When it debuted, Gordon’s Premium Pink Distilled Gin was initially released in the UK, intended for both bars and retail. The timing was perfect: Spain had already popularized the trend of gin drinks with fresh berries (the “gin-tonica” culture), and British gin consumers were ready for a fun twist. Upon release, Gordon’s Pink was introduced at a slightly lower strength (37.5% ABV) than Gordon’s standard London Dry (which is around 40%), to accentuate its smoothness and sweetness. The product hit supermarket shelves (notably launching in Tesco first) at an attractive price, making it easy for curious buyers to give it a try. It rapidly gained traction, and soon it was rolled out in other markets across Europe and beyond. In essence, the origin of Gordon’s Pink Gin is a story of a brand bridging its venerable past with contemporary trends – using a touch of 1880s inspiration to craft a gin that resonates perfectly with 21st-century tastes.

Flavor Profile and Ingredients

What exactly does Gordon’s Pink Gin taste like? In a word: delightful. It’s characterized by a medley of berry flavors layered over classic gin botanicals. The gin’s aroma immediately greets you with sweet scents of raspberry and strawberry – it’s almost like smelling a dish of fresh summer berries, with a light juniper note in the background. Gordon’s achieves this by using natural fruit flavorings; the bottle proudly notes that only natural flavors are used, which means that the taste is more authentic and avoids any artificial candy-like notes.

On the palate, Gordon’s Pink is smooth and medium-bodied. The sweetness of ripe strawberries and raspberries comes through first, giving a candy-like entry that’s juicy and not too sugary. Then you’ll notice a subtle tartness – that’s the redcurrant shining through, adding a little zing that keeps the sweetness in check. Underneath it all, the familiar base of Gordon’s London Dry gin provides structure: hints of juniper, coriander, and angelica root can be detected if you’re looking for them, but they are very much in a supporting role. The finish is clean, with a lingering berry aftertaste and a gentle warmth (thanks to the spirit’s nearly 37.5% alcohol content). At 37.5% ABV, Gordon’s Pink Gin is slightly lighter in alcohol than some standard gins, which actually complements its flavor profile – it reinforces the smooth, easy-drinking character of the spirit.

In terms of ingredients, while the exact botanical recipe is proprietary, we know the key additions: natural raspberry, strawberry, and redcurrant flavors, alongside the standard gin foundation of juniper berries. The gin’s lovely blush pink color hints at those ingredients, and although the distillation process likely involves adding the fruit essences after distilling the base gin (to preserve their fresh flavor and color), Gordon’s has balanced it such that it still officially qualifies as a distilled gin. All in all, the flavor profile of Gordon’s Pink Gin is about balance – combining the refreshing pine of juniper and the zing of botanicals with the lush sweetness of summer fruits. It’s a combination that has clearly struck a chord with drinkers who crave something light, sweet, and a little bit special in their glass.

Gordon’s Heritage and Innovation

It’s worth noting the legacy behind Gordon’s Pink Gin, because it didn’t emerge from just any startup brand – it came from Gordon’s, one of the most historic names in gin. Gordon’s was founded way back in 1769 by Alexander Gordon in London, and over the centuries it has become synonymous with quality gin. In fact, Gordon’s London Dry Gin is often cited as the world’s best-selling gin. This heritage means that when Gordon’s introduces a new product, it carries a weight of credibility. The Pink Gin may be playful and modern, but it’s built on a foundation of expertise honed over 250 years.

Gordon’s Pink Gin is a prime example of the brand’s ability to innovate while staying true to its roots. The brand took a bold step by branching out from the classic dry style that made it famous, showing that even a centuries-old distiller can adapt to contemporary trends. In doing so, Gordon’s managed to attract a younger audience and keep itself relevant in a crowded market. The move paid off – not only in sales but in solidifying Gordon’s reputation as a forward-thinking leader in the spirits industry. The Pink Gin now sits alongside other newer Gordon’s expressions (like their Sicilian Lemon gin and other flavor spins) as part of a growing portfolio. For consumers, the Gordon’s name on the Pink Gin bottle offers reassurance: you’re getting the pedigree of a classic London dry gin maker combined with the fun of a fruit-infused twist. It’s the best of both worlds. So, while Gordon’s Pink Gin might feel like a trendy departure, it is actually a continuation of the brand’s story – one that values tradition but isn’t afraid to embrace change and creativity.

Availability and Pricing

Since its launch, Gordon’s Pink Gin has become widely available in many countries. As a product of Diageo (the global drinks giant that owns Gordon’s), you can find it in most liquor stores, supermarkets, and online retailers that stock spirits. In the United States and Europe, it’s usually sold in a 750 ml bottle (in some places 700 ml) and often positioned right alongside the classic gins on the shelf. One of the attractive aspects of Gordon’s Pink is its price point – it is generally very affordable. It’s positioned as a value choice, meaning you won’t have to break the bank to enjoy this pretty bottle of gin. At our store, for example, a bottle is typically priced around $14.99, making it an excellent bang for your buck. That affordability has undoubtedly helped its popularity, as shoppers are more willing to give a new flavored gin a try when it’s reasonably priced.

When it comes to packaging, Gordon’s Pink Gin is hard to miss: the clear glass bottle shows off the spirit’s lovely pink tint, and the label often features images of raspberries and strawberries to emphasize its flavor. The bottle and branding give off a fun, summery vibe – which perfectly matches the spirit inside. As for stock and availability, Gordon’s Pink is a permanent part of the Gordon’s lineup (not a limited edition), so it’s regularly produced and replenished. You’re likely to find it year-round, though unsurprisingly, demand spikes in the warmer months when everyone is mixing up fruit-forward cocktails. If you’re looking to buy it, you can easily pick up a bottle from our local shop or order it through our online catalog for pickup or delivery. Given its popularity, it’s a good idea to call ahead or check the website if you’re seeking it during peak season (just to ensure it hasn’t flown off the shelf). But generally speaking, Gordon’s Pink Gin is readily available to brighten up your liquor cabinet whenever you’re ready to try it.

Serving Suggestions & Cocktails

Gordon’s Pink Gin is as versatile as it is delicious, and there are plenty of ways to enjoy it. The simplest and perhaps most popular serve is the classic Pink Gin & Tonic. To make one, fill a glass with ice, pour a measure of Gordon’s Pink Gin, and top it with chilled tonic water. Because the gin is already sweet and fruity, it pairs wonderfully with a neutral tonic; the quinine bitterness of the tonic balances the sweetness. For a finishing touch, garnish your pink G&T with fresh strawberries or raspberries. Not only does it enhance the aroma, but it also looks stunning – imagine a wine goblet with a blushing pink drink and red berry floaters.

If you prefer something a bit sweeter and less bitter, try a Pink Gin & Lemonade. Swap the tonic for a lemon-lime soda or lemonade. This combination really highlights the gin’s berry flavors and is incredibly easy to drink – almost like a sophisticated adult pink lemonade! It’s perfect for those who want a smoother, candy-like cocktail. Another great idea is to create a Gordon’s Pink Spritz: mix the Pink Gin with a splash of prosecco and soda water over ice, and throw in some fresh fruit (strawberry slices and maybe a mint sprig) – you’ll have a light, bubbly drink that’s ideal for brunch or a summer evening. The gin’s flavors also make it fun to experiment with in classic gin cocktails. For example, you could twist a French 75 by using Gordon’s Pink instead of regular gin – the result is a sparkling cocktail with a blush tint and berry notes on top of the champagne and lemon. Dessert cocktails are another avenue: think about blending the gin with vanilla ice cream and strawberries for an indulgent adult milkshake, or simply shaking it with lime juice and a bit of simple syrup for a Pink Gimlet.

When serving Gordon’s Pink Gin neat or on the rocks, you’ll notice its sweetness more prominently, so whether you sip it straight is up to your personal taste (some people do enjoy it over ice with perhaps a twist of lime to cut the sweetness). As a general tip, because of its sweeter profile, Gordon’s Pink Gin shines in warm-weather or festive settings: it’s a hit at garden parties, barbecues, and holiday gatherings alike. Its fun color also makes it a great choice for bachelorette parties or birthday celebrations – anywhere you want a drink that’s as fun to look at as it is to sip. Don’t be afraid to get creative with garnishes beyond just berries: mint leaves, citrus slices, or even edible flowers can elevate your presentation. The key with this gin is to embrace its playful character – whether in a simple mixed drink or an elaborate cocktail, Gordon’s Pink Gin is all about enjoying a sweet, refreshing twist on your usual gin drinks.

Final Thoughts

Gordon’s Pink Gin proves that sometimes a little creativity can breathe new life into a classic. It marries the best of gin’s heritage (juniper, spice, and that London Dry pedigree) with modern tastes for sweetness and fruit flavors. The result is a spirit that’s approachable, crowd-pleasing, and just plain fun. Whether you’re a gin purist looking for a change of pace or someone who’s never quite loved gin until now, Gordon’s Pink is worth a try. Its huge popularity isn’t just hype – one sip of a well-made Pink Gin & Tonic, and you’ll see why so many people have fallen in love with this rosy dram.

If you’re ready to experience Gordon’s Pink Gin for yourself, we invite you to pick up a bottle from our store. It’s a fantastic addition to your home bar, especially for entertaining guests or treating yourself to a refreshing cocktail. Given its affordability and versatility, you really can’t go wrong having this on hand. In the end, Gordon’s Pink Gin is more than a pretty bottle – it’s a testament to how a venerable brand can innovate and capture imaginations (and taste buds) across the globe. Pour yourself a glass of this strawberry-scented spirit, mix in some bubbles or tonic, and toast to a perfect blend of tradition and trend. Cheers!